I disagree. Unfortunately there are times where sales are much lower than you anticipate, if not non-existent. It's frustrating, I know. However, I would like to remind you that all is not lost if your sales are not making you an immediate millionaire.
So why should you continue to promote? The answer is simple...exposure and traffic. Hopefully you have other great information on your site. Perhaps you have other ventures you are promoting or would like to eventually. Even though your sales are low, there's a good chance people will still notice you. If you didn't get their attention this time, perhaps they will remember you next time. Do you have a mailing list? Keep these visitors informed so that they will updated with your product information.
Remember...all is not lost when the customer does not buy. You can still promote your brand, your quality, and availability. If you don't win now, you will in the future.
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